With more than 500 million users globally, LinkedIn is an essential professional network to be a part of. In fact, when we spoke with Talent Acquisition Specialist Lisa Hammond last year, she told us that LinkedIn is the number one marketing tool when it comes to building your career.
So once you’ve set up your profile, started making connections and received a few endorsements, what’s next?
One of the best ways to get more out of LinkedIn is to start publishing your own longer-form content. This helps you build your personal brand and increase your visibility among key contacts in your network.
Here are our tips for writing your own LinkedIn content.
Know your end goal
In this article from The Muse, Lily Herman points out the importance of having a clear purpose around why you are posting your own content on LinkedIn.
She says the most successful content comes from people who “keep with common themes for their posts so that their readers know what to expect when they publish something new.”
Spend a little time to determine what you hope to gain from posting. Do you want to be seen as an expert on a professional topic that you’re passionate about? Or perhaps you want to share professional updates so people get an insight into your career and what you’re learning along the way.
Be personal, yet professional
With more than 100,000 posts published every week on LinkedIn, it’s important to stand out. And to do this effectively you should try adding a little personality to your content – while of course keeping things professional.
A great way to do this is to speak about your personal experience. Think about mistakes you’ve made and how you overcame them or what you’ve learnt by taking new opportunities.
Don’t be afraid to open up about failings or challenges – talking about things that didn’t go to plan and what it taught you gives your writing credibility and can highlight your self-awareness, resilience and creativity!
Break up your content
When people read articles online, they don’t read every word, instead they scan the page for key take away points. And LinkedIn is no different!
When you write your content make sure you use subheadings or bullet points to break up stretches of copy and keep your sentences short and sharp so they are easy to read.
Spend time on your headline
So you’ve spent some time writing your content, you’ve structured it neatly and you’re ready to share it with the world … stop! Before you publish you need a stellar headline that draws attention.
Your headline is the only thing between your post and your potential readers, so give it the time your article deserves! The best way to do this is to brainstorm a few different headlines and test a them on your friends.
Edit, and then edit again
Your LinkedIn profile is your professional brand. It will be the first-place future employers look to when you apply for jobs and, it may be the way you find your job in the first place.
Poor grammar, spelling mistakes, or clumsy sentences can impact your reputation and be a turn-off to someone considering to hire you in the future.
Before you hit publish, ask someone you trust to look over your work. If you want to edit it yourself, try to have some time away from your post before you review it. Even coming back to it the next day with fresh eyes can help highlight any changes you need to make.