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Live the sport you love

We are a sport obsessed country. Whether it is a game of backyard cricket, an AFL or rugby match, or the Australian Open – there is always something to barrack for. Although sport is a major part of Australian culture, it is also a thriving industry and you don’t have to be an athlete to get involved.

A sports manager is a great way to live the sport you love. The sports management industry vary greatly depending on whether you are managing an individual athlete or a team.

Although there are many different paths you can take to realising your dreams, many sports managers have a business degree as it is multi-disciplinary and covers concepts such as marketing, law, entrepreneurship, events management and even economics. 

Here’s a taste of some of the things you learn while studying sports management.

Sport Marketing

Sports managers need to be able to favourably position their sport, association, club, team, code or event in the highly competitive sport market. A sports management degree will give you all the basics on the industry so you can successfully tackle this part of your job. 

Media, Advertising, Sport and Society  

Learn all about the roles media, advertising and sport play as dominant modes of communication in society and the implications advertising, merchandising, television and sport has on our culture. You will be able learn skills to objectively analyse and decode a media advertising campaign, as well as insight into how you can position yourself and your club in this competitive field. 

Sport Clubs and Facilities Management 

Do you know what is involved in the day-to-day management of sporting and recreational facilities? In a sports management degree you will learn strategies around planning and design, staffing, and organisational structure. You will even learn how to measure facility and event performance – as a bonus, impress your friends on the number of attendees at any stadium!

Find out how you can be part of the inner sanctum by becoming a sports manager today.